Google Ads has introduced an automated bidding feature that runs your ads with the help of market data to optimize the campaigns. The feature, being relatively new, has gained a lot of attention from the users. But, there are myths making rounds on the internet about this feature that is making beginner users ditch their idea of easily forming their first ad.
In this article, we will try to debunk Google Ads automated bidding myths that you don’t want to fall for.
Table of Contents
- Myth #1 No one Clicks on Ads
- Myth #2: Google Smart Bidding Is Expensive
- Myth #3: Ads Are Good for SEO
- Myth #4 Spending More Is Better
- Myth #5: I’ll Lose Money Through My Competitors
- Myth#6: Inserting More Keywords Is Better
- Myth #7: You Don’t Need a Landing Page for Ads
- Myth #8: Don’t Use a Single Keyword More Than Once
- Myth #9: Ads Are Get Rich Quick Schemes
- Myth #10: You Only Need to Set Your Google Smart Bidding Ads up Once
- Myth #11: You Need to Be an Expert
- Myth #12: SEO Is Better Than Ads
- Myth #13: Ads Don’t Work at Night
- Myth #14: Measuring Ad Success Is Tough
- Myth #15. You Need Not To Monitor Your Ads
- Myth #16. You Don’t Need to Manually Review Your Ads
- Myth #17. Google Smart Bidding Is the Only Solution
- Myth #18. You Don’t Need to Set a Cost-Per-Click
- Myth #19. You Lose Control Over Your Ads With Automated Bidding
- Myth #20. A High CTR Means Success
- The Bottom Line
- Frequently Asked Questions
Myth #1. No One Clicks on Ads
You might consciously avoid ads, but there are billions of people who come to Google to search and click on the ads; despite knowing that they are ads. This customer behavior is directed by the headlines and the ad content that addresses the customer’s issue.
When you search for something, you mostly are looking for solutions. Content that ranks the search engine pages are great for informing about that, but ads generally take them straight to the solution. That’s what most of us seek.
Myth #2: Google Smart Bidding Is Expensive
Google ads can get expensive if you choose them to be. But that doesn’t mean that you can’t get your words out without spending millions on a single campaign. The automated bidding strategy decides the cost-per-click (CPC) as per your predefined budget.
When setting up the campaigns, remember to choose the maximum bidding budget per click to set a daily limit on your campaigns. If you forget to do so, the ads can eat up the budget too soon without ever optimizing themselves.
Myth #3: Ads Are Good for SEO
No, Ads aren’t. Ads have no effect whatsoever on SEO.
SEO is a different marketing strategy that pays off well for long-time lurkers. If you want quick results or have a product that needs selling, ads are for you. It’s a common myth that Google might favor you if you spend dollars on their ads and rank your pages. But, ads can indirectly help boost SEO for your website by the means of more traffic and post sharing.
Think about it this way, if Google happens to favor the pages that spend the most on ads, the users will start reverting back soon. And if the users start to distrust the results, not even the paid ads would work anymore. It’s in their interest that they don’t rank the highest-paying websites higher.
Myth #4 Spending More Is Better
Guess what? Spending more on ads is not always better. While spending $300 for a click is optimum for some niches, some niches require $5. The companies like Amazon and eBay, who spend the most on Google Ads, allot the cost per click (CPC) budget depending on keywords.
It’s not in your best interest to spend your whole budget on Google Ads without verifying the metrics first. If you notice that a particular ad is doing well, go ahead and spend more on it to secure more high-quality customers. But spending more and hoping that an ad will do good, despite not having quality content, is impulsive and impractical.
Myth #5: I’ll Lose Money Through My Competitors
Although this myth did hold some credibility in the past, it’s not very practical in 2022. Google has updated its algorithms to the point that your competitors clicking on your ads and draining your money isn’t feasible anymore. If one of your competitors keeps clicking on your ads with the same IP address, the algorithm detects that and blocks access.
What about proxies? Buying a proxy and using it to click down your campaign will cost them more than what they could use for their own campaigns.
Myth#6: Inserting More Keywords Is Better
Probably having more keywords could help you do better. But with more keywords come more irrelevant traffic that is just here to skim through, and doesn’t really hold any monetary value. As it’s not about the volume of traffic, but the quality of clicks, knowing and implementing optimum keywords for your products are a must. So, the myth is debunked.
Myth #7: You Don’t Need a Landing Page for Ads
This is literally the truth. You don’t even need to have a website for your online ads. Google Ads can be customized in a way that negates the requirement of a landing page altogether.
But, is it viable? Oftentimes it’s not. You must understand that whoever stumbles upon your product through an online ad, might not go out of their way to make a call. They might even prefer your competitor’s ad, which has a functional landing page.
Myth #8: Don’t Use a Single Keyword More Than Once
It’s a legend that you can’t use a keyword more than once in a campaign. But it’s totally untrue. In fact, using the same keyword with different match types can increase your ad visibility many folds. The truth in this aspect is that you shouldn’t use a single keyword multiple times with the same match type in the same campaign.
Myth #9: Ads Are Get Rich Quick Schemes
Even if you are paying for the ads, they aren’t guaranteed to return value. Having the best team to create your ads won’t be effective if you are targeting the wrong customers. And having the best graphics won’t be fruitful if your product isn’t relevant to the consumers.
But, these factors can be corrected and implemented in the next campaign by analyzing the performance metrics of Google smart bidding. This brings us to our myth. Ads aren’t getting rich quick methods, but they can make you money if utilized efficiently.
Myth #10: You Only Need to Set Your Google Smart Bidding Ads up Once
You can’t expect your Google smart bidding to bring results in the first attempt. While it’s possible that you do everything perfectly and start getting value from the first click, it’s unlikely to happen. Google ads, being inexpensive, leaves you with the liberty to customize the campaign gradually.
Myth #11: You Need to Be an Expert
No, you don’t need to be an expert on Google Ads to design your first ad campaign. But, having fundamental information about how ads work and how you can optimize the metrics will help.
What the experts have, and you don’t, is experience. They’ve already been through what you’re now going through and have invested millions of dollars in testing their strategy. If you have a budget that allows you to test your campaigns, go for it. If not, try booking an appointment with digital marketing agencies to get the best results quickly.
Myth #12: SEO Is Better Than Ads
SEO isn’t better than Google Ads and ads aren’t better than SEO. They aren’t theoretically comparable to each other. While SEO is the process of slowly building your brand and website for the future, ads are more fused in the present. With SEO, you need to put in effort regularly in many forms to have the intended results, but with ads, you can get instant results if everything is accurate.
Myth #13: Ads Don’t Work at Night
Typically ads work well in broad daylight when your targeted demographic is in full swing. But, it doesn’t mean that you should pause your ads at night. As the difference between days and nights is diminishing, more and more campaigns are seeing better results by not pausing their ads at night. Especially the companies that target international customers.
If you have a budget and your product isn’t local, you should look forward to increasing your ad area and running full-fledged ads at night.
Myth #14: Measuring Ad Success Is Tough
Measuring traditional marketing strategies is hard, not online ads. Google Smart Bidding analytics keep extensive information about how many people it has reached, how many have clicked, when they’ve clicked, their age group, location, and everything. With that kind of rich and clean data, you can optimize your next campaign much more effectively.
Myth #15. You Need Not To Monitor Your Ads
You obviously do. Although you don’t need to lose your sleep if the ads aren’t faring well, you should monitor and tweak them regularly. This myth goes along with Google smart bidding. As they promise to intelligently manage your ads to maximize your CPC, many take it as an all-in-one service that doesn’t need any human inputs. It’s not true at all. Keep monitoring your ads and customizing them better.
Myth #16. You Don’t Need to Manually Review Your Ads
People get confused between smart bidding and automated ads. With Google smart bidding, you can design set-and-forget ads that are the best alternatives for small businesses that don’t have the technical knowledge to get started. But when you have set up your ads to gain the most control over your campaign, it’s important to manually review them to the best of your knowledge to optimize them to the fullest.
Myth #17. Google Smart Bidding Is the Only Solution
No. Automated bidding isn’t the only solution. But, for small businesses that don’t have the time and resources to customize their campaigns on a daily basis or keep on tweaking for every small detail, smart bidding is more viable.
But, Google smart bidding isn’t the ultimate solution for every situation. When you’re trying to control campaigns of individual products and ad groups, traditional bidding is much more practical. Automated bidding strategies also may not be as agile as you might like. Sudden changes in the market, consumer behavior, or demand may not be picked up by automated bidding right away.
Myth #18. You Don’t Need to Set a Cost-Per-Click
Cost-per-click (CPC) is the budget that you can set to tell the automated bidding system to not go over the amount for each click. If it senses that a click might cost more, the ads won’t be shown to the user. While setting a higher CPC might generate more quality leads, if you don’t set one, the automated bidding system can consume a lot of your budget.
Myth #19. You Lose Control Over Your Ads With Automated Bidding
Automated bidding isn’t terrible; it’s limited. As you can’t imagine running an automated factory without human input, you can’t run automated ads without manual input. Although you lose some control over your campaigns, if you don’t have experience, it’s for the best.
Myth #20. A High CTR Means Success
Click-through-rate (CTR) is the parameter that specifies how many percentages of users have clicked your ad. CTR is important for CPC ads, but having a higher CTR doesn’t necessarily mean that you have achieved the objective that you’ve defined. Likewise, a low CTR isn’t always the indication of a failed campaign. If you’ve achieved your objectives, a high or low CTR shouldn’t bother you much.
Frequently Asked Questions
What is Google Ads Automated Bidding?
Google Ads has introduced an automated bidding feature that runs your ads with the help of market data to optimize the campaigns. The feature, being relatively new, has gained a lot of attention from the users.
Is Ads are good for SEO?
No, Ads are not good for SEO, because it does have effect on SEO.
Does inserting more keywords are better?
Yes, It is better to have more keywords because it could help you to do better.
What are the benefits of automated bidding?
1.Increase site visits
3.Get more conversions with your target CPA
How many types of bidding are there in Google Ads?
There are presently 11 different forms of bidding available on Google Ads that you can employ for a range of objectives.
The Bottom Line
There are hundreds of myths about Google Ads that keep small businesses away from reaping the benefits. But, if you are someone who’s thinking about getting started with Google Ads, we’ve debunked them for you.
While not every statement about automated bidding that you come across is a myth, most of them are. So, before ditching the idea of growing your business online with automated bidding, verify the myths first.