Table of Contents
- What are Advertising Techniques?
- Importance of Advertising To Your Business
- 10 Current Advertising Trends
- 3 Elements You Need To Consider
- 6 Questions to Find the Proper Advertising Technique
- Frequently Asked Questions
A new year has begun, which means new plans and strategies to boost your business.
Speaking of strategies, every business is upgrading its advertising strategies to promote its products, services, or brands to attract people to make a purchase.
To achieve this goal, it is time for you to re-learn various techniques that can help you maximize your target audience and persuade them to choose your service or add your products to their carts.
Below are ways to help you and your business use the best advertising techniques and be at the top of the game in 2023.
What are Advertising Techniques?
Advertising techniques are strategies that deal with every aspect of advertising and the presentation of your business, including emotional appeals, testimonials, and social proof, and are created to virtually connect with people worldwide.
Having and planning your business’s techniques will create a positive image of your product and brand with the goal that people will consume and demand the products you make for them.
For example, creating testimonials for your business’s official page usually requires past comments from your previous customers. A collection of good feedback will earn people’s trust to try out what you’re offering.
If you are a new business owner or advertiser, start setting up your social media accounts, especially on places like Facebook, Instagram, and LinkedIn.
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Importance of Advertising To Your Business
There are several reasons why you should enhance your advertising techniques. Here are 5:
1. It Attracts Attention
For you to grow your social media audience, try adding more visuals to the posts you upload online.
According to Brain Rules, statistics show that most people likely remember only 10% of the information of plain content. But, relevant images and videos can possibly retain up to 65% of the information.
Having this said, eye-catching and engaging videos maximize your audience engagement.
2. It is Highly Persuasive
Advertisers are highly familiar with a call-to-action technique. Whether it be through click-bait buttons, forms, banners, or pop-ups, all of these are CTAs to persuade viewers in making a purchase.
Words like “Sign up”, “Subscribe”, and “Learn More” are simple yet catchy phrases. Let’s not forget “Try for Free” which is a button most people like to click.
These CTAs are examples that you can use for people to try your product and then realize that it is all worth a purchase.
3. It Helps You Build a Strong Brand
Creating a consistent image and message for the advertised product or service is essential for consistent and strong brand imaging.
Sharing your story about how your business started as well as the reason why you created your products and started your services, builds transparency for your potential leads.
This builds trust and provides value to your customers which keeps them wanting to come back. This type of advertising technique does not only make you known but your products are now what people want to own.
4. It Increases Your Sales and Revenue
Aside from gaining potential clients, your business is at an advantage when using strategies for your advertisements.
Aside from the visuals, your business must optimize using Search Engine Optimization (SEO). This strategy creates traffic by hiring SEO consultants to help you do this successfully.
SEO makes sure your website is website-friendly and makes sure that the content you create increases your scroll-through rates.
5. It Can Lead You to a Competitive Advantage
Competitive advertising is a good way to be ahead of other businesses that offer similar products and services to yours.
One way is to create product mock-ups that show every feature of what you are creating. This will be your way to tell your customers what your products have that others do not have.
For instance, Apple products have iOS features that Android gadgets do not have. Apple has made strategies that focus on a phone’s design as well as user experience while Samsung most likely focuses on increasing production volume.
Gather your product’s strengths and focus on them to deliver your products to people.
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10 Current Advertising Trends
There are a lot of advertising techniques, but by far, the most effective ones consider factors like target, budget, product, and business objectives. Some of the most beneficial techniques include:
- Influencer Marketing
Partnering with famous individuals on social media platforms to promote a product or service.
For tips on how to get the right influencers for your products and services, here are influencer marketing campaign examples that you can use for inspiration.
# 1 Virgin Media’s “We’re better connected – Skatergirl”
Virgin Media produces this commercial about a young woman interested in skateboarding. After viewing numerous videos, she then tried skating in a park and falls off.
She returned home that night and then received a video with a message saying, “It (the fall) happens to everyone” giving her the courage to try again.
What can we learn from this?
Creating advertisements that touch the heart of your audience through stories could serve as an inspiration that every single person should try and watch. Not only do you captivate but emotions create connections with people.
#2 Gillette Venus
Gilette Venus is a famous brand designed for women, especially in Asia. Their strategy has increased their market share growth.
The brand recently worked with high-profile Indian celebrity Ananya Pandey with the campaign “#Whatsyourrepeat” and with other female celebrities.
What can we learn from this?
Undoubtingly, Celebrities and Influencers attract attention. Your product and services can create noise, gain credibility because a ‘celebrity’ tries it, and also produces awareness because of the people that follow these influencers.
1. Content Marketing
Creating and sharing valuable, relevant, consistent content to attract and retain a target audience.
Spotify is known to have really good marketing campaigns. As of 2022, Spotify Wrapped made noise all over social media featuring all the genres, artists, and even the total minutes of the songs you listen to.
Strategies like knowing your viewers’ contact info and their reviews about your product can help you come up with ideas to upgrade it. After turning those ideas into reality, you can reach out to them through newsletters or emails about what’s new and why is it a must-try.
2. Search Engine Marketing (SEM)
A good platform for SEM is Google Ads. These advertisements are seen right at the top of the page of Google Search results.
WordStream’s studies show that as of last December 2022, the average ROI on Google ads reaches up to 800%. For every $1 you spend on your advertisements, you can get $8 as your ROI.
Creating advertisements with the help of SEM contributes to managing your business well.
3. Outdoor Advertising
Although the majority of online businesses use internet advertising, we must acknowledge that outdoor advertising is still a powerful tool to increase brand awareness and create a positive image.
Let’s take, putting up billboards. Billboards are seen anytime and anywhere. They are usually set up in busy areas and are mostly viewed than other marketing methods.
If you’re doing car products most especially, billboards are good advertisement strategies for you because you are reaching a specific audience (those with cars).
Cosmetic products that are compact and on the go are also good for women.
Your restaurant which is just a few kilometers from the billboard you put up is also beneficial for those finding a good place to eat.
4. Event Sponsorship
Another way to boost your sales is through event sponsorship. Providing a venue with food samples or even raffle prizes will help spread awareness of your business.
Planning sponsored sessions like consultations o panel discussions are events that make people get to know your product more and how to effectively use it. Putting up a stall right at the exit can increase your sales too.
3 Elements You Need To Consider
Psychology tells us that color is the first thing that attracts a person. Planning and putting the right color in your advertisements will convey emotions unconsciously.
2. Jumping Into the Trend
Bondee is the latest social media craze right now. It is a metaverse social networking app that allows users to customize an avatar and design their own space.
Let your business go with the flow by creating a Bondee account and designing your own room by displaying your products through animation in this app.
An advantage of jumping to the trend is that it helps you communicate and connect with your audience.
3. Be Transparent
Ask yourself a question. What is the purpose of your products and services? Once you are particular about your mission and vision with your brand, you will be able to communicate this to people.
Creating a narrative, reviews, testimonials, and other strategies can help persuade your audience to buy from you. These prove that you are a business with integrity and that your products are beneficial.
6 Questions to Find the Proper Advertising Technique
To find the correct advertising technique for you, ask yourself these questions:
1. Who is my target audience?
Understand who your target audience is and what their needs, wants, and interests are. Also, determine where your target audience spends their time online and what media they consume.
2. What is my advertising budget?
Determine how much you can afford to spend on advertising and what type of advertising fits within your budget.
3. What are my goals?
Consider what you hope to achieve with your advertising, such as increased brand awareness, sales, or customer engagement.
4. What can my product offer?
Consider the stability of your products and use these strengths to your advantage in advertising.
5. Who am I competing with?
Look at what your competition is doing and what types of advertising they are using. Try doing your research about them, then determine your edge.
6. What adjustments can I make?
Although it may be risky, You have to do trial and error with your products and advertising techniques. Measure the results to determine which ones are working best for your business.
Based on the results, make adjustments to your advertising strategy and continue testing and measuring results to find correct advertising techniques.
Frequently Asked Questions
What is the most effective advertising technique?
All advertising techniques are effective, but it all boils down to your business’s target audience and product. You may utilize data to do this. The one for you is the one that makes your brand communicate the value of your services.
What is the least effective advertising technique?
Just like how it is to determine the most effective technique, it is also subjective on how your product and services are being advertised. However, pop-up ads, unsolicited emails, and aggressive sales techniques are factors that are considered to be less effective.
How can the proper advertising technique affect your consumers?
Having the correct technique helps you raise awareness and an emotional connection among your consumers. Being able to provide information helps them in their purchasing decisions. You engage with your audience and, at the same time, create a sense of community around your brand.
Advertising techniques are a crucial aspect of today’s marketing. It will always play an essential role in the overall performance of your business.
Whether through the influencers you connect with or the testimonials of your clients, it is vital to communicate a message that can reach your target, improve your sales, and sell your products.