If you still think TikTok is just another distracting GenZ app, you are wrong! You need some catching up to do, Buddy, because it has expanded and grown far beyond that title. Our TikTok marketing Strategy 101 will help you master this tool for the success of your business.
TikTok first gained recognition in 2016 as a music lip-syncing app called musical.ly. It was later developed to have various other features, and in 2017 its international version was named TikTok.
Today TikTok has become a marketing machine. It is one of the best platforms for your free and creative expression in the form of lipsync battles, innovative dance moves, transformations, witty little skits, tutorials, branding videos, and a whole new world of unique and entertaining content!
With millions of users, TikTok has a niche for everyone. It provides the perfect base for a mixed audience to which you can bait your products and services.
Other Brands That Use TikTok Reels:
Did you know that many established companies like Netflix, Chipotle, The Washington Post, Crocs, and Nike all manage their TikTok accounts? If you want your brand to gain wide and fast recognition, you might want to consider TikTok. So what are you waiting for? Hop on the trend! Learn the ins and outs of TikTok with our TikTok marketing strategy 101, and soon you can ‘wiggle wiggle’ your way to the top!
Why Choose TikTok?
In this day and age where everything is so fast-paced, people hardly have the time to cook themselves a proper meal, much less to sit and research your brand. They want something hot and spicy. Something catchy.
They don’t have enough time to read, so your content must be served crisply, preferably as a visual treat! TikTok provides all of these features. That is why it has grown so rapidly. Many companies have been smart to recognize this and use the platform to their advantage. Keeping it short and catchy is the first step in TikTok’s marketing strategy.
TikTok makes marketing easier. It holds a diverse group of audience under one roof. Although a large part of its demographic is mostly youth, a fair amount of older audiences also use the app.
It helps you deliver short but punchy content that immediately clicks with your audience. You can even make use of influencer marketing to expand your customers. The platform allows you the liberty to truly explore new innovative ways to get creative with your ads. If your reels are entertaining enough, they will likely go viral!
It is also effortless to use because of the in-app editing feature that it offers. It also has other official free editing platforms that businesses can make use of. You can change filters, add cool effects and insert background music to your reels. The editing app is very user-friendly and has a ton of fun features that you can play around with!
Getting Real with Reels: TikTok Marketing Strategy 101
To master the world of TikTok reels it is necessary to check off a few of the following boxes;
- Authenticity
- Know Your Competitors
- Fit The Time Frame
- Be Relatable
- Use Hashtags
- Discover Trends
- Influencer Marketing
- TikTok Pro Account
Authenticity:
In Tiktok, authenticity is highly valued. Following the bandwagon isn’t always the best solution. Create content that is creative and original.
Know Your Competitors:
Because TikTok is so liberal with its content, you have little to hold you back. Before you begin, go through the pages of your competitors. It is always good to know your competitors, not to imitate but to observe and develop better ideas that can set you apart. By studying your competitors you can fine-tune your own TikTok marketing strategy accordingly.
Fit The Time Frame:
Once you begin creating reels, the first thing to remember is the time frame to fit your content. Try to keep your reels as crisp and clear as possible. TikTok has recently announced that its videos can extend up to 10 minutes. You can fit your content within the time frame of 15 seconds to 10 minutes.
Be Relatable:
While your reel must be creative, it mustn’t be so different that it ceases to resonate with the general audience. Your reels must always match and relate to your audience and their needs so that you are recommended to them, and your page pops up more often on their ‘For You’ page.
Use Hashtags:
Once your reel is ready, your next concern is the hashtags. Optimize your videos using trending hashtags. Although few realize this, Tiktok hashtags can greatly boost your reel and make it more discoverable to your audience. The Tiktok website also offers a trend discovery feature where you can discover the latest trending hashtags and creators. Using popular hashtags can gain more views. You can also invent a few new hashtags of your own…who knows; it might catch fire! Create clever hashtags for your brand that your followers can use.
Discover Trends:
You must be able to discover trends early on to survive in the TikTok market. You can thrive on this platform if you have an eye for trends! Then your reels have better chances of going viral! understanding the rise and fall of a trend wave is half the TikTok marketing strategy.
Influencer Marketing:
Once you have established a space on TikTok, you can look for ways to promote your page further. Influencer marketing is one good strategy that you can make use of. You can reach out to already-established profiles with large followings and seek their assistance in promoting your brand. It is one of the most effective ways to market on TikTok. You can collaborate with influencers to create short reels that are both entertaining and showcase your brand.
TikTok Pro Account:
TikTok also offers a TikTok pro account, much like an Instagram business account. It gives its users access to TikTok analytics and performance graphs to show you how the audience receives your content. This can prove to be super helpful for your business. Based on the response your reels receive, you can create new ways to help your content reach and resonate with your audience.
Frequently Asked Questions:
How to start a TikTok influencer marketing campaign?
The first step is to identify your target audience, the type you know your brand will attract the most.
Research and find influencers with a good amount of your target audience as their followers. The influencers, too, must share some common ground with your business. For example, If you are marketing fashionable attires, you can choose fashion influencers to discuss your products or do try-on transformations on TikTok reels.
Once you have a list prepared of all the influencers, you wish to collaborate with, reach out to them and present your proposal. If they agree, you can start creating content that resonates most with your audiences.
What are some marketing strategies to promote your business on TikTok?
Feel free to paint outside the box and create authentic, fun, and creative content.
Use clever hashtags that your followers can use. This will help in promoting your product or service.
You can use TikTok ads to grow your business.
You can work with influencers who can introduce and promote you to a larger audience.
Is TikTok a better platform than Instagram?
Both TikTok and Instagram have a large user base and are very creative platforms to work on. However, while the content posted on Instagram is expected to be highly aesthetic and polished, TikTok gives more value to authenticity and doesn't scrutinize the aesthetics of the video. This makes TikTok a more casual and friendly app, especially while starting out as an amateur TikToker.
Deals On Reels!
Now you know all the different routes to market your brand using TikTok reels. Today, with the world running on wheels, your deals will look irresistible on reels! Reels can truly help boost your business.
Marketing has been made easier because, with TikTok, the sky is the limit. If our TikTok marketing strategy proved helpful, you might want to check out our blog! For further queries feel free to contact us! You can trust us to give you clear and updated information for the successful growth of your business.
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