Ad campaigns with AdWords

How To Set Up Your Ad Campaigns with AdWords – Ultimate Guide

Google Ads, previously known as AdWords, is making it easier for new online businesses to get ahead of their competitors without needing to experiment with SEO techniques for decades. While it’s not very tough to set up your ad campaigns with AdWords, you need to consider these tips first to make your campaigns more effective and economical. But before we get into how you set up ad campaigns with AdWords, let’s briefly take a look at the benefits of Google ads so that you get the gist of it all.

Benefits of Google Ads  

Ad Campaigns with AdWords - Benefits of Google ads
Ad Campaigns with AdWords – Grow Your Business With Google Ads

Most sites that weren’t e-commerce and had significant audience engagement have turned to advertisements to generate revenue. Some recent examples are Facebook and Instagram. But Google has always been an organization that offered advertising opportunities to its users through Adwords. The benefits of Google Ads in general are: 

Ad Campaigns with AdWords
Ad Campaigns with AdWords – Benefits of Google Ads

Cost-Effectiveness

Google Ads are quite cost-effective to set up and run. You don’t need to invest hugely in resources to start a campaign and get leads through your website. As Google has dominated the market for so long, you can maximize your ad to extract better return on investment (ROI) figures. With proper budget control and bidding constraints, you won’t have to worry about drying up your ad account too soon.

Ads Are Great for Lead Generation

Ads are cheaper to set up, and as most internet users use Google as a gateway, the lead generation capabilities and ROI are extraordinary. With Google Ads, you can create campaigns that are targeted toward certain demographics to help generate leads from markets that were previously untapped. 

SEO Data Generation

Before your SEO strategies take off, there’s no way to understand who is interested in visiting your site or buying from you. PPC ads can be grouped and targeted to different prospects to understand their reaction to your product. The data derived from Google Ads can be used to fine-tune the content that you publish.

Google Ads Are Safer

SEO strategies can change their course at any time. The volume of organic traffic to your website can fluctuate if a more influential competitor arrives or when a new Google core update is released. In other words, your SEO strategies depend on inconsistent factors.

On the other hand, Google Ads are comparatively safer if you have a robust strategy in place and have enough knowledge to pull that off. Even without extensive experience, you can benefit from Google Ads.

Ad Campaigns With AdWords – Google Ads Tutorial

How to Set Up Google Ad – Ad Campaigns With Adwords

Without further ado, let’s look at the important steps to set up ad campaigns using AdWords, shall we?

Ad Campaigns with AdWords - Set up Google ads
Ad Campaigns with AdWords – Set up Google ads

The first step to set up a Google Adwords campaign is creating an account on the Google Ads webpage. If you already have a Google account for your businesses, it should work fine. If not, you can set up a new Gmail account from the Google Ads page itself. 

After logging in, click on the Overview menu that’s in the top-left corner. From there, click on the New Campaign button to start creating your ad campaign. The Overview menu is similar to the home button for Google Ads. 

Notice from the screenshot that surface-level statistics are shown in the Overview menu for your convenience. You can get more details about your campaigns from the other options available in your dashboard.

If you keep scrolling down in the Overview menu, you’ll also be able to see the devices, demographics, and networks that your audience has found or clicked your ads on. 

Ad Campaigns with AdWords - Know and track your status
Ad Campaigns with AdWords – Know and track your status

If you have never created an ad campaign, this data might not be available to you. 

Choosing the Ad Objective

After clicking on the New campaign, you’ll be directed to a page that’d ask about your ad objectives. Your time for brainstorming starts from here. We’ll go through each of the options and make them simpler for you to understand. 

Ad Campaigns with AdWords - Choose the Ad objective
Ad Campaigns with AdWords – Choose the Ad objective

Most of these options aren’t mutually exclusive. If you have enough knowledge and experience, you might also be able to drive your lead-generation campaign to increase sales. But for now, we’ll stick to the basics.

Sales Campaign

Ad Campaigns with AdWords - Sales campaign
Ad Campaigns with AdWords – Sales campaign

In general, sales campaigns are one of the most popular and most effective campaign options for e-commerce to increase sales. The objective of the sales campaign is to increase conversion. For that, Google primarily targets the users that previously have shown interest in your product or similar ones. The sales campaign spreads throughout all platforms like mobile, desktop, and in-app ads to maximize the click-through rate. Although a bit costly, sales campaigns can be quite beneficial for e-commerces that already have a brand established. 

Lead Generation Campaign

Lead generation campaigns are focused on collecting the names, emails, and phones of potential buyers. Lead generation campaigns are considerably cheaper than sales campaigns and can be quite effective if the call-to-action is right on point. For example, tell your audience to leave a comment, fill out surveys, or leave their details to take part in a giveaway. This will enable them to interact with your website.

Website Traffic Campaign

In contrast, to lead generation campaigns, website traffic campaigns target those who are more prone to visit your website. Dedicated blogs that generate backlinks for other websites can benefit from these campaigns. 

Product Consideration Campaign

Ad Campaigns with AdWords - Product Consideration
Ad Campaigns with AdWords – Product Consideration

These are mostly based on video ads that support influencer consideration and ad sequences. YouTube short-video formats (Reels) and story ad sequences are examples of such ad campaigns. 

Brand Awareness Campaign

Ad Campaigns with AdWords - Brand Awareness Campaign
Ad Campaigns with AdWords – Brand Awareness Campaign

Brand awareness campaigns are cheap display and video ads that are helpful to increase brand impressions. The impression is an important metric for these kinds of campaigns. If you are new to a niche and need to raise awareness of your brand, these ad campaigns can help you reach out by directing your content to more people.

App Promotion Campaign

Ad Campaigns with AdWords - App promotion campaign
Ad Campaigns with AdWords – App promotion campaign

If you’ve developed an app, it’s futile if you can’t make your targeted customers install it on their devices. Consider promoting it through Google Ads for it to be installed on iOS and Android devices. Google automatically chooses the ad content like text, photos, and videos from your app listing and promotes them to interested parties. Having an enriched app enlistment page is a necessity when creating app promotion campaigns.

Local Visit Campaign

As the internet developed to be as complicated as it’s now, Google realized that certain search queries like “restaurants around me”, or “ATMs near me” need to be handled differently than general universal queries. That’s when they started considering local SEO to show businesses that are in proximity to the users. 

Your brick-and-mortar store can be benefitted from Google Ad campaigns. If you already have a Google enlistment, you can benefit from these ads to drive traffic towards your physical store beyond the means of local SEO that helps your local customers find you.

Custom Campaigns

Ad Campaigns with AdWords - Custom campaigns
Ad Campaigns with AdWords – Custom campaigns

You can also choose from the custom options for your ad campaign if you know what you require particularly. The custom option gives you more control over your ads. 

For instance, if your objective consists of driving your customer to your website through video content, you can set the campaign up manually to prioritize brand awareness. This way, simple video content will reach its target audience and your custom campaign will be more effective.

Choosing the Conversion Goals

Google chooses the conversion goals automatically for most campaign types depending on your requirements. But for sales, leads, and custom campaigns, you can choose between website visits, phone calls, store visits, add downloads, or all four of them to create your campaign.

Having a Landing Page

Before we go ahead, you must consider having a landing page for your ads. While it’s not a necessity for your ads to have a landing page, whoever stumbles upon your ads on the internet might not be inclined to give you a call that makes them go out of their screen.

A landing page should also be engaging and should complement your ad accurately. A landing page that doesn’t match the ad’s tone will scare your prospects off of the page. Also, consider optimizing the pages for mobile-friendliness and faster loading time for a better user experience for the prospects. 

Setting Up a Budget

Ad Campaigns with AdWords - Set up budget
Ad Campaigns with AdWords – Set up a budget

Your campaign budget should be considered in accordance with your investing capabilities and chosen keywords. You may start with a small daily budget, but you must increase it eventually to optimize the ads for your purpose. 

A budget that’s higher than necessary may also dry up your account pretty fast and isn’t ideal. Consider researching your keyword and what’s the ideal budget to advertise in Google Ads.

Automated Bidding

If you don’t set up a budget, the ad is crafted as an automated bidding campaign. Automated algorithms set the budget according to past performance and other bids to ensure that you maximize your bid value. While this might dry up your account sooner, it can also generate more quality leads for you. 

If your campaigns are mature enough to handle automated bidding, you should do it. But, initially, you should stick to the manual counterpart.

Choosing the Target Audience

Moving on from budget and bidding, now you need to start to be more careful about your campaign. 

Ad Campaigns with AdWords - Choose a target audience
Ad Campaigns with AdWords – Choose a target audience

When choosing your targeted customers, you need to keep in mind that it’s not about you. Many of the rookie campaigners fall into this trap. They get biased towards industries they are part of and select them for their campaigns. 

You need to do a little bit of research beforehand about your customers. Who they might be, what’s their preference, what they would search on Google, and what kind of content they like to consume, are all effective questions that you can ask yourself. 

Choosing the Right Keywords

Ad Campaigns with AdWords - choose the right keyword
Ad Campaigns with AdWords – Choose the right keyword

Depending on your product and campaign settings up to this point, Google Ads will recommend keywords that might be effective for your campaign. But you need to be prepared with your keyword for the campaign beforehand with keyword research techniques

Ad Content

Ad Campaigns with AdWords - Ad content
Ad Campaigns with AdWords – Ad content

Add headlines and content to lure your customers in. Target your audience and write and generate graphics that help them understand what the ad is about. Be mindful to include strong call-to-action elements in your content. Without a call-to-action, your audience would do exactly what they are being told to do–nothing.  

Finishing Up the Campaign

After you’ve set up your content and corrected errors mentioned by Google Ads, you need to add funds to your account to start the distribution. 

Ad Campaigns with AdWords - Campaign Finishing
Ad Campaigns with AdWords – Campaign Finishing

After you’ve added a payment method and can see available funds, schedule your ads and get ready to cater to the customers. 

Frequently Asked Questions

How do you set up Google AdWords Campaign?

The first step to set up a Google Adwords campaign is creating an account on Google Ads webpage. If you already have a Google account for your businesses, it should work fine. If not, you can set up a new Gmail account from the Google Ads page itself. 

What is Website Traffic Compaign?

Website traffic campaigns target those who are more prone to visit your website. Dedicated blogs that generate backlinks for other websites can benefit from these campaigns. 

How to choose Conversion Campaigns?

Google chooses the conversion goals automatically for most campaign types depending on your requirements. But for sales, leads, and custom campaigns, you can choose between website visits, phone calls, store visits, add downloads, or all four of them to create your campaign.

The Bottom Line

It’s quite easy to set up a Google Ad that boosts your brand awareness or generates leads for you. These tips to set up ad campaigns with AdWords will help your campaigns get a head start, or if you already have started one, will help you get better at it. Follow keyword research, generate great graphics, and produce engaging content to lure your customers in. Here’s hoping we helped you understand how to set up ad campaigns with AdWords!

If you would like to know more about performance marketing then we highly recommend you check out our blog. And if you are interested in the services we provide (we assure you, our services are top-notch!), then contact us! Until then, Sayonara!

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