What are Remarketing Ads? Why Use Them?

Did you know that businesses enjoy 43% more sales conversions by retargeting their website visitors? That’s what remarketing ads are all about. You’re familiar with the routine by now. You visit a website and browse through a few pages, and then, for some reason, you leave the site. Now, it’s likely that you’ll see an ad for that same website you were browsing by the next time you go online.

Or maybe you added a product to a shopping cart and then left without completing the purchase. You can soon expect to receive an ad reading something like, “Ouch! You abandoned your cart. Use XYZ code to complete your purchase.”

That’s remarketing, or retargeting, in action. Let’s look at remarketing ads in more detail and discuss some of their advantages.

Table of Contents

• What are Remarketing Ads? 
• How does Remarketing Work?
• Why Use Remarketing Ads?
• Stay at the Forefront of People’s Minds
• Display Ads at the Perfect Moment
• Recover from Cart Abandonment
• Get a High ROAS
• Time to Convert Site Visitors Into Customers

What are Remarketing Ads? 

Remarketing, also referred to as retargeting by marketers, is a popular digital marketing technique. Business marketers send remarketing ads to users who have interacted with their website, landing pages, order pages, etc., and haven’t taken (or completed) any action.

It is an efficient way to target users who are already interested in your products or brand. Moreover, a remarketing ad’s CTR (click-through rate) is ten times higher than the CTR of a regular display ad. A remarketing ad gives businesses the perfect second chance to display relevant content to interested visitors to convert, up-sell, or retain customers.

You can display remarketing ads on different ad platforms, including Google Ads and Facebook Ads, but whatever the ad platform, you’ll want to include remarketing ads in your advertising plans.

Related Reads

• What Is Quality Score and How Does It Affect Google Ads
• 8 Best Methods of Social Media Advertising – 101

How does Remarketing Work?

Setting up a remarketing campaign is not rocket science. All it requires is a simple pixel installation. Whenever you create an ad campaign on any platform, that network will provide you with a short piece of computer code known as a pixel tag to add to your website. Now, whenever a user visits your site, this code automatically drops a cookie in their browser and automatically adds the user to your remarketing list.

So when this user visits another site of the ad network you are using, the system will display your targeted advertisement on the user’s screen. The display of your ad will only happen if you have enabled retargeting and have an active ad campaign running.

Interestingly, if the users clicked on specific products or added an item to a shopping cart on your website before leaving, you can use these digital footprints to serve better ads. So, by using remarketing ads, you can personalize incentives, provide discount coupons, and show potential customers better alternatives through retargeted ads.

Why Use Remarketing Ads?

Now that you’re more familiar with remarketing ads and how they work, let’s look at the benefits of this advertising technique.

Stay at the Forefront of People’s Minds

One of the most challenging things about online marketing is that users are easily distracted by their many online options. They can switch to another website in a flash just because a pop-up tab appeared and took them away.

With remarketing, you can remind the users about your brand and your products/services even as they scroll through other websites. Regular visual reminders increase their likelihood of returning to your site to browse again.

Display Ads at the Perfect Moment

One of the very best benefits of remarketing is that ads appear at just the right time. You might get the target audience right with other marketing techniques but not the timing. But by retargeting visitors to your site, you target people who have recently shown interest in your brand/products. Visitors will see your ads when they’re most likely to make a purchase.

Suggested Reads

• How to Optimize Facebook Ads?
• Spotify Advertising: Is It Right for You?

Recover from Cart Abandonment

Remarketing ads provide businesses with an excellent opportunity to target visitors that have abandoned their shopping carts. Cart abandonment is a common cause behind fewer conversions, especially on eCommerce sites. People often leave websites without completing a purchase for a multitude of reasons.

Luckily for you, remarketing ads allow you to take action and try to close the sale. You can target those visitors with abandoned cart ads offering a discount coupon code to complete their purchase–and significantly increase sales.

Get a High ROAS

To measure your ad campaigns’ profitability, return on ad spend (ROAS) is the metric to watch. With remarketing ads running the show, you can get a better ROAS. How so? For starters, an average of 3 out of 5 online viewers will notice and consider advertisements showing products previously viewed on another website. It makes sense as these ads remind visitors of their interest in these products, giving retargeting campaigns a better chance of success. With the right strategies and ad content, you can quickly boost your ROAS.

Also Reads

• Different Types of Google Ads You Need to Know
• 7 Google Ads Keyword Bidding Tips You Need to Try

Frequently Asked Questions

Time to Convert Site Visitors Into Customers

Remarketing can be a game-changer for your business and a cost-effective way to build brand awareness. Targeting website visitors with an ad that speaks to their interests is an investment that will pay off in more conversions and better returns.

Now that you know how remarketing can help your business, why wait to convert more visitors into new customers? There’s no better time to get started!