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Pinterest is becoming increasingly popular each year. If you want to increase traffic and sales to your website, Pinterest Ads are a great option! Pinterest currently ranks 14th in the most referring subnets in 2022. As of July 2022, it had nearly 216,576. Google topped the list, followed by Facebook, YouTube, Twitter, and as you’ll see below, it’s got a few hidden tricks up its sleeve.
To begin, you must first understand what Pinterest can do for you. Aside from being a popular social networking site, it also offers several advertising-friendly features that are unique. Given the rich potential provided by other platforms, you may wonder if Pinterest ads are worthwhile to try. The quick answer is yes.
Take a look at these numbers
Common industries that have a presence on the Pinterest platform include food, financial services, beauty, fashion, retail, telecommunications, entertainment, home, automobile, travel, and tourism. The geographical location with the highest Pinterest usage was the USA, with approximately 91.25M users.
In 2021, Pinterest generated over $2 billion in advertising.
- 97% of all Pinterest searches are unbranded, offering you a basically untapped chance to bring your branded content in front of product-seeking shoppers.
- Shopping is a key priority for 48% of Pinterest users, which is more than on other social media sites where people aren’t quite as eager to spend.
- 50% of Pinterest users have purchased something after viewing a sponsored pin that matched their interests.
We’ll go over 8 advantages of running Pinterest advertisements and provide insights on how to improve your Pinterest marketing approach.
#1 Incredible Reach
The reach can be astounding. If your content is interesting and valuable, it can be re-pinned to multiple users’ boards and lead customers back to your website.
- Pins last considerably longer than Tweets or Instagram postings. Because of their duration, they are a very potent asset. Pins might appear in a user’s feed months after they were originally posted.
- Pinterest drives purchases. It has been reported that 83% of Pinterest users have made a purchase as a result of seeing brand content on Pinterest, according to Pinterest’s Feed Optimization Playbook.
#2 Pinterest Can be Virtually Automated
Similar to many other social media sites, Pinterest ads allows you to automate many of the daily tasks like scheduling daily pins, recycling old pins and updating content calendar. With the automation tools and best practices, you can easily make the most out of the app’s features to increase traffic and create amazing content. With automation, your Pinterest content can reach, be seen, and generate sales more effectively, while being less time-consuming for you and your team.
You may bulk-schedule your pins for a specific time with the aid of the automation tools, boost traffic, and produce top-notch content. The reach, visibility, and conversion rates of your Pinterest post are simple to gauge. This is a result of automation, which is also very time-efficient.
#3 Improve Your SEO
Pinterest profiles and boards are ranked in searches. You may give your brand name additional presence on the search results page by creating multiple boards. The pins themselves won’t count as backlinks to the website and won’t improve its position on Google. But if your pin is liked and shared with a link to your website, more links are formed and more quality traffic may be sent to your website, which may benefit your Google search engine rankings.
There are three typical payment models for advertising on Pinterest, each of which is less expensive than advertising on Google, Facebook, and LinkedIn.
- Cost-per-engagement (CPE) – you pay each time someone interacts with your advertisement.
- Cost-per-click (CPC) – You pay when someone clicks on your link.
- Cost-per-mile (CPM) — you pay for every 1,000 impressions (views) on your pin.
#4 Improve Conversions
Because of Google’s latest quality content focus, the number of conversions is increasing as users are reading information that truly interests and inspires them. Pinterest users aren’t just browsing; they are purchasing as well. Engagement and buy intent among Pinterest account holders are higher than among non-Pinterest users.
With the addition of new shopping tabs throughout the platform, Pinterest is expanding its shopping capabilities. Free and paid Pinterest shopping tools offer brands of all sizes the opportunity to attract and convert customers. There is now a ‘Shop’ tab on every user’s board.
- Shopping List allows users to find every Product Pin they’ve saved to their own boards in one place. It also encourages Pinners to revisit these products by notifying them when prices drop on any of them.
- Shop in search: After a user searches for a term, it shows Product Pins related to that term. The little price tag in the corner makes it clear these items are available to buy.
- Users say 50% of product purchases come from Pinterest, and 93% use the site to schedule offline sales.
If you are seeking to increase the conversion rate of your business, Pinterest Marketing might be an excellent option for you.
#5 Pinterest Helps you in Market Analysis
Pinterest gives an overview of consumer preferences and market trends. By the analysis and action taken you are increasing dependable traffic and brand awareness. See engagements for all of your Pins. Through account insights you will be able to find out how people on Pinterest interact with content they save from your claimed accounts.
#6 Quality Traffic Comes from Pinterest
Every month, 433 million people use Pinterest to find shopping ideas and make plans for purchases. You should absolutely pay heed to that number. Leads can be generated directly from Pinterest content that links to your website’s landing page. On that landing page, users can opt to provide their contact information in exchange for an offer or a digital freebie.
If your graphics are catchy, visually appealing, and pertinent to users’ requirements, Pinterest has the ability to send a ton of traffic to your website which significantly increases referral traffic.
#7 Best Targeting Features
By utilizing powerful targeting capabilities, Pinterest Ads helps enterprises reach out to their ideal clients. Pinterest allows you to target your ads to people who are interested in your products and ideas for each ad group you create. Your list of audiences can be based on users’ familiarity with your Pinterest behavior.
Some targeting features are demographic indicators, placements, engaging audiences, act-alike users, retargeting website visits, and submitting your audience list based on users’ familiarity with your Pinterest behavior. It is possible to tailor your audience based on a combination of targeting criteria, whether it is narrow or broad. The most effective campaigns can also be produced by combining several targeting options.
Improve Optimizations with Actionable Insights
Actionable Insights allows you to do:
- Automated alerts
You will be notified when your performance reaches a threshold or when ads are underperforming.
- KPIs that are unique
Receive reports for optimization using unique metrics to achieve targets that you specify rather than just using Pinterest’s resources.
Actionable Insights offers a way to keep track of conversions, so that you can see who purchases, registers, or adds items to their cart on your site.
You can create audiences based on your existing clients, website visitors, or Pinterest users who have already viewed your content. You can collate your audience based on existing clients, website visitors, etc.
You can optimize your Pinterest strategy with demographic insights. Your strategy can be narrowed down based on the gender, age, location, language or device of your target audience.
Frequently Asked Questions
How profitable are Pinterest ads?
Pinterest's marketing revenue reached $2.1 billion US dollars in 2021. According to research, it is now one of the most effective promotional platforms available. The return on Pinterest advertising is 2x higher than other social media platforms, and the cost per conversion is 2.3x lower. This social sharing site accounts for about 0.5 percent of worldwide ad revenue, and is expected to reach $4.1 billion US dollars by 2026.
How much do Pinterest ads cost?
Pinterest advertisements cost between $2.00 and $5.00 per 1000 impressions. Pinterest marketing boosts typically cost between $0.10 and $1.50 per engagement.
How do I make an effective Pinterest ad?
Use Rich Pins
Create infographics and visuals
Make use of Pinterest ads of different formats
Make your Pinterest SEO more effective with Actionable Insights
Make Pinterest Ads Work for Your Business
Even though other social media networks can be beneficial to your social media marketing plan, Pinterest ads are a great way to build an online presence for any business.
In order to be successful in marketing, marketers should be able to venture beyond Facebook and Instagram and into territories that are new to them.
If you’re not sure how Pinterest will work for your niche, why not try a test ad? It allows you to target your previously unreachable audience in an impressive number of ways. At Performance.me, we understand why running Pinterest Ads is beneficial to your business. If you want to improve your Pinterest Ads strategy, contact us right away to get started!